Marketing Overview

Lead Generation For Our Affiliates

A systemized process to find and connect with your customers who have the highest propensity to spend – then turning them into clients.

CPS has the experience and capabilities to create complete, automated lead generation solutions locally, regionally and nationally for its affiliates.

CPS accesses industry-best channels, solutions, capabilities and lead generation tools that will create new leads and new business opportunities for them. Systematic, process driven performance for lead generation is key. Word-of-mouth is the optimal lead generator, however tools can range from traditional (print, advertising, direct mail, telemarketing, PR and media, events, TV/cable, radio, newspaper, etc.), through interactive (web sites, search engines, social media, email, affiliate, banner, links, iBrochures and other digital channels) and using database and lead qualifier engines.

New Market Penetration

The need to consistently penetrate and grow new markets is a fundamental commonality within CPS affiliates.

Our industry is dynamic and shifts constantly. New competitors, old competitors. New products, new technologies, new shifts in consumer needs.

CPS provides the resources and best practices capabilities to help you get into new markets. Member business-building collaboration will help you with ideas and resources. Ideating, then implementation, managing projects and initiatives, content, applications, systematically testing, uncovering rich consumer insights and refining variables to maximize business growth initiatives.

Strategy and Innovation

The ability to innovate against competitors then execute strategy is a key determinant of business success. Innovative companies think and act differently and in over 90% of competitive sets – are the market leaders.

CPS marketing solutions use industry experts, who will provide extensive market research and trade intelligence capabilities. Research, discovery, analysis, brainstorming, collaboration, ideation, strategizing, creative concepting, human cognitive factors, behavioral psychology and adoption modeling, are all needed to help our members navigate the speed, complexity and opportunity areas of today's cluttered and competitive insurance and financial services environments.

CPS innovations and solutions may involve target audience connection strategies, brand–building, integrated marketing campaigns, web 2.0, mobile, traditional media, technology information platforms, database systems, automated lead generation processes, collaborative cross-selling opportunities, viral and word-of-mouth communication, software-based applications, HR best practices, interaction and more. Designed to preserve relevance and maintain brand standards through concepts in marketplace execution.

Executed innovation is everything. History has demonstrated that companies that build innovation into their brand connections and business development processes with their customers (Apple, Google, GE, Starbucks, Method, Virgin, etc.) win against their competitors. The reward for such measures will drive revenues and sustain growth – in both up and down markets.